Significant Changes and Development of the Company’s Business in Year 2016
The Board of Directors resolved to cease the joint venture, Dusit Bird Hotels Private Limited that the Company holds 50% Share with Bird Hospitality Services Private Limited (“Bird Group”) in India for hotel management purpose. With different strategic investment plans of both companies, the Board of Directors of both companies mutually agreed to close down the joint venture business and will arrange a liquidation by Indian law accordingly. However, with long-lasting friendships for years and potential growing market in India, the Company will sign a partnership sales and marketing agreement with Bird Group and consider setting a new representative sales office in Mumbai, India to strengthen Dusit Brand in the region.
Characteristic of Products and Services
At present, the Company is engaged in hotel business, education business, and other businesses as follows:
The Company operates under 5 trademarks which are:
Each hotel trademark has its own uniqueness to respond to different and several requirements of each group of customers.
Hotel operation of the Company is divided into 2 categories.
Under Dusit Thani Plc. are 5-star hotels under Dusit Thani trademark.
Under Dusit Thai Properties Plc. are 4-star hotels under Dusit Princess Trademark including
Under Philippine Hoteliers, Inc.
This Company was set up in the Philippines to operate and own Dusit Thani Manila, located in Makati City. This hotel consists of 500 guest rooms divided into 209 Deluxe Rooms, 136 Premier Rooms, 74 Club Premier Rooms, 12 Junior Suites, 6 Deluxe Suites, 20 Grand Rooms, 10 Premier Executive Suites, 30 Club Executive Suites, 2 Ambassador Suites, 1 Presidential Suite Hotel’s facilities include Food & Beverage, banquet room, meeting & seminar rooms and others i.e. tennis court, swimming pool, fitness club ‘DFit’, Deverana Spa, Dusit Shop and retail shop for local products and souvenirs, bakery shop “Dusit Gourmet”, limousine service, tour service, money exchange service, baby-sitting service, hair salon, laundry service, postal service, telephone service, Valet Service and Medical Clinic.
Under DMS Property Investment Private Limited
This company was set up in Republic of Maldives to operate and own Dusit Thani Maldives, located at Republic of Maldives, Mudhdoo Island. The hotel has 94 villas; 36 Beach villas, 29 Water villas, 20 Ocean Villas, 5 Family Beach Villas, 2 Ocean Pavilion and 2 Beach Residence. The hotel’s facilities include Food & Beverage and others i.e. swimming pool, water sport center, fitness club jDFit’, Deverana Spa, Dusit Shop and retail shop for local products and souvenirs, seaplane services between Male International Airport and hotel.
The hotel’s facilities include Food & Beverage outlets and others i.e. swimming pool, water sport center, Guest Gym, Deverana Spa, Staff Shop and 2 retail shops on rent i.e. one for Jewelry and another for local products and souvenirs, domestic flight services between Male International Airport and Dharvandhooh (Nearby domestic airport) and seaplane services between Male International Airport and resort
On December 21, 2010, Dusit Thani Freehold and Leasehold Property Fund (DTCPF) was officially established and it invested in the DTCPF by holding investment units at 30.02% on December 24, 2010. Later, there was the resolution from the meeting of unit holders of Dusit Thani Freehold and Leasehold Property Fund (DTCPF) No. 1/ 2017 which held on September 14, 2017 to convert the Dusit Thani Freehold and Leasehold Property Fund (DTCPF) into Dusit Thani Freehold and Leasehold Real Estate Investment Trust (“DREIT”) and started trading DREIT trust units in the Stock Market of Thailand on December 15, 2017. However, there are 3 hotels under DREIT; Dusit Laguna Phuket, dusitD2 Ching Mai and Dusit Hua Hin, leased by Dusit Management Co., Ltd., which is the 99.9% owned subsidiary of Dusit Thani Public Company Limited.
Characteristic of Products and Services
Management hotels and resorts at present are as follows:
Dusit Thani Hotels & Resorts are the 5-star hotels under the brand “Dusit Thani”. Such business includes the grant to use the trademark “Dusit Thani” (Licensing) under the standard of service provision controlled by the Company. All hotel management and licensing agreements are entered into by Dusit Thani Public Company Limited.
Renowned, full-service brand that artfully delivers gracious, Thai-inspired hospitality
Dusit Thani Brand is a renowned, up-market, full-service brand that embodies the richness and tradition of Asian culture that are calm, fragrant and colorful, with every detail crafted to lift the spirit and engage the senses.
Guests experience the genuine warmth, respectfulness, and commitment of the staff with each stay and in each moment.
Dusit Thani Hotels & Resorts are located near the central business district and major attractions of each destination, offers exceptional infrastructure and services for all occasions, including special celebrations and major business and social events.
Current Dusit Thani Hotels & Resorts’ brands listed below:
Dusit Devarana provides an exceptional enclave for those who lead truly global lives. What makes it different is that its properties are selected intimate hotels and resorts where each person is regarded as being ‘at home in residence’ with all resources at their disposal. Its role is to create ‘a world of one’ that perfectly meets an individual’s leisure or business needs. This is transfused through devotion in understanding individuality of need, and delivering individuality in experience.
Refined sanctuaries in distinctive destinations offering the utmost in personalised luxury.
The brand reflects the ultimate in luxury and refinement, providing an enriching experience through intellectual and artistic touch points, and a modern yet timeless aesthetic. With personalized, discreet, flawless service and privacy for each individual, Dusit Devarana provides an escape from the everyday world - a sense of renewal, a renaissance of the mind.
Current Dusit Devarana Hotels & Resorts’ brands listed below:
dusitD2 is a contemporary hotel and resort brand whose distinctive combination of cutting-edge design, high-tech connectivity and efficient, modern convenience reflects the needs and desires of today’s new generation travellers. dusitD2 hotels & resorts are a smart and happening place to stay for the savvy modern travellers.
Contemporary upscale brand ideal for today’s tech-savvy, hyper-connected travellers.
dusitD2hotels & resorts are strategically located in key business and entertainment precincts, dusitD2 properties are destinations in themselves, where every experience is designed to surprise and delight. A place to meet and interact, dusitD2 is the new classic of our times, a place known for its contemporary scene, relaxing luxury and colourful charisma.
Current dusitD2 Hotels & Resorts’ brands listed below:
Dusit Princess is an upper-midscale hotel brand. Each hotel has its own distinctive personality, embracing the culture and character of the local community. The hotels are designed to appeal to travelers who seek an optimal combination of a well-located hotel with comfortable and functional rooms, essential business facilities, services and sustainable value.
Efficient, affordable, upper-midscale brand for business and leisure travellers.
The hotels are efficient, affordable and dynamic with modern facilities that provides experiences that ensure the well-being of business and leisure travellers.
Current Dusit Princess Hotels & Resorts’ brands listed below:
Current Dusit’s Affiliate Propertieslisted below:
Upcoming Dusit’s Affiliate Properties listed below:
(1)Leasehold under Dusit Thani Freehold and leasehold Real Estate Investment Trust
(2)Licensing Agreement with Dusit Thani Freehold and leasehold Real Estate Investment Trust
(3)Licensing Agreement with Dusit Thani Public Company Limited
(4)Licensing Agreement with Dusit Fudu Hotel Management (Shanghai) Co., Ltd.
(5)Licensing agreement with Dusit Overseas trademark
(6)Licensing Agreement with Dusit Thai Properties Public Company Limited
Dusit Thani Public Company Limited has set up the Education Business Unit with the objectives of expanding more education units and training both in Thailand and overseas, especially where Dusit’s hotels are located for preparing professional workforce and manpower to work in global hospitality industry especially Dusit’s hotel. At present, the Company’s education business has been recognized and consistently grown into large scale.
Dusit Hospitality Education Business Units are as follows:
Dusit Thani College started off as a vocational school under Dusit Thani Hotel Group on June 1, 1993 from the determination of Thanpuying Chanut Piyaoui, Chairperson and Managing Director of Dusit Thani Public Company Limited at that moment with the purpose of producing the professional hospitality personnel who would be expected to become a driving force in the development of hotel and tourism business whereby has offered two English curriculums at the certificate level: one in the Hotel Operation (Diploma in Hotel Operation), and another in Culinary Arts (Professional Chef Diploma).
Since the beginning of the operation, the school placed great emphasis on the academic excellence and provided quality teaching and learning - both on the theoretical and practical aspects. Consequently, the standard of education provided by the school was well recognized by the society more widely. Later, the school developed and upgraded the curriculum for the Bachelor’s degree program in the hospitality industry with an eye to meet the need of society. The curriculum was approved by the Ministry of University Affairs and finally, the school was upgraded to become a higher educational institution (university level). The fully accredited “Dusit Thani College” came into existence on May 30, 1996.
At present, the college offers both Bachelor’s Degree Program and Master’s Degree Program as the details specified below.
Undergraduate Level (International Program, teaching in English)
Undergraduate Level (Experience-Based Credit Transfer)
Furthermore, Dusit Thani College also offers various short professional courses such as Hospitality Access Program (HAP) – Five-month training programs, Thai Culinary Arts, Mini-MBA in Hospitality Management and Executive Programs in Hotel Management etc.
Apart from focusing on the academic excellence and producing qualified graduates, Dusit Thani College has supported and contributed to the social on developing qualified personnel who wish to work in the service industry in foreign countries. Throughout 18 years, Dusit Thani College has been authorized by the Department of Skill Development, Ministry of Labor to organize skill tests for job seekers in the 5-certified job testing which is composed of Food Production, Bartending, Food and Beverage Service, Front Office Operations and Housekeeping. Currently, there are a large number of personnel who have passed the test and worked in overseas.
Currently, Dusit Thani College Bangkok and Pattaya City Center have been certified by Thailand Professional Qualification Institute (Public Organization) (TPQI), as an organization responsible to certify the professional competency standard in
As the leader in Asia’s hospitality education, Dusit Thani College sustainably develops international collaborations in various areas with the leading international institutions such as:
In addition, Dusit Thani College also cooperates with other hospitality and tourism organizations in exchanging and sharing knowledge and experience such as:
Working with Thailand Professional Qualification Institute (Public Organization) in creating the national testing standard for Thai Food Production. Dusit Thani College also assisted Department of Tourism conducting the ASEAN Competency Standard training for the staff of Department of Tourism. Dusit Thani College is now working with Thai Airways International in developing the training program for flight attendants in the First Class.
In order to maintain the up-to-date knowledge of hospitality industry and for its further development of this field, Dusit Thani College has been a membership of the well-known hospitality institutes as follows:
In 2017, Dusit Thani College organized Dusit Gracious Hospitality and Tourism International Conference from November 29 to December 1, 2017 at Dusit Princess Srinakarin Hotel, Bangkok. There are many experts, specialists, and academicians attending the conference to exchange the idea and experience about the trend of the hospitality and tourism as well as present their research.
The college, thus, strives for its constant development on research projects. The college publishes the book “The Authentic Thai Cuisine, Dusit Thani College Standard” which developed from the research project entitled “The Development of Thai Food Recipes in Accordance with Dusit Thani College Standard”, a research that obtained a copyright and trademark registration with Department of Intellectual Property, Ministry of Commerce, to with the purpose in promoting and preserving the authentic Thai Food to public. The college is now in the process of developing the Thai Food Recipes in the second phase.
Furthermore, the Dusit Thani College Journal is also certified by the Thai-Journal Citation Index (TCI) Centre and be listed in the first tier which does have the content and quality according to the international standard and will be selected to be listed in ASEAN Citation Index (ACI) later.
In academic competition, Dusit Thani College participated in wide range of academic competitions both domestic and international level, for example:
For over 24 years of success, Dusit Thani College has been recognized as one of the international hospitality education institutions with quality learning and teaching activities from top-notch faculty with professional experience in hospitality industries. The college has produced qualified graduates to be competence in both practical skills and managerial skills with high creativity and vision that meet the need of the industry both domestic and overseas. The college currently has more than 3,447 full-time students, and has produced more than 5,301 successful graduates and alumni to the industry.
Dusit Thani College, under the investment of Dusit Thai Properties Public Company Limited, is located on Srinakarin Road, Pravet district in Bangkok on 12 rai area which consists of 2 buildings with 14,083 square meter space of classrooms, practical rooms, demonstration rooms and fully equipped kitchens, as well as proper student recreation facilities. In 2017, Dusit Thani College has started the renovation plan to improve facilities in order to match with the international standard.
Le Cordon Bleu Dusit Co., Ltd (LCBD) is a joint venture between Dusit Thani Public Company Limited and Le Cordon Bleu International B.V. LCBD was established in 2007 and is fully accredited by the Thai Ministry of Education, and offers the most complete and comprehensive training in classic French culinary techniques.
LCBD currently enrolls between 1,000 – 1,200 students per year into its Classic Cycle Programme consisting of French Cuisine, French Patisserie, Bakery, Thai Cuisine and other short courses. This Classic Cycle Programme continues to be the School’s predominant revenue source. LCBD’s 540-hour Professional Thai Cuisine course was developed in 2010 to promote Thai cuisine internationally and enrolment into this course continues to prove successful. LCBD opened its very first Bakery course called The Art of Bakery, also in 2010, a 240-hour programme that teaches in-depth into the art and science of bread making, and has proven to be continuously popular and successful. Apart from this LCBD has also introduced its Wine Studies Course, a 45-hour programme that has a close cooperation with both local and international wine suppliers and aims to provide knowledge in all aspects of wine and viticulture.
LCBD endeavors to cater to a wide range of clientele, and offers a variety of Short Courses or Workshops, both to the general public and corporate clients. All of LCBD’s Workshops are taught by our professional chef instructors and aims to enrich learning opportunities for novices, students and alumni.
LCBD was pleased to introduce in 2014 a special cooking class specifically for children, known as Les Petit Cordon Bleu, and is offered during the Thai and International school holidays. The course aims to inspire young children to explore the culinary world and be able to not only have fun but to learn to hone their kitchen skills as well.
LCBD is part of a renowned network of educational institutes around the world, and is dedicated to providing the highest level of French culinary techniques and discipline. The Le Cordon Bleu brand todays extends its presence to 35 campuses in 20 countries, and with 122 years of heritage and experience. LCBD has been recognized as one of the top 3 culinary schools in Asia in 2009, 2010, and 2011 by the World Gourmet Summit in Singapore. In 2017, we are honored to be nominated once again for consideration in the group of “Hospitality Institution of the Year (Regional).
LCBD continues to innovate and expand while maintaining its cultural heritage, and is determined to introduce new programme to serve the needs of our students. The joint venture has established itself as the premier private vocational provider of culinary training in Thailand and is attracting more international students into its programme every year.
Le Cordon Bleu Dusit Culinary School is located on the 1st floor of Dusit Thani Building, 946 Rama IV Road, Silom, Bangrak, Bangkok with total approximately 2,000 square meter space. School is fully equipped with well and modern facilities with kitchen for cuisine, pastry, demonstration, barista, wine classes and a library.
In order to expand its academic services to public from its main location on Sri Nakarin Road, Dusit Thani College established Dusit Thani Excellence Centre (DTEC) on October 1, 2017. For this purpose, the college sub-leased approximately 50% or approximately 3,473.75 square meters of usable area of approximately 6,947.5 square meters of a building at 588/5 Phetchaburi Road, Ratchathewee District in central Bangkok from Dusit Excellence Co., Ltd. The building has 7 stories, built on 1 rai and 66 square wah plot of land, fully equipped with modern classrooms, IT infrastructure, demo and practical kitchens, mock-up rooms for front office and house-keeping operations, cafeteria, and other supporting facilities. Apart from use for offering short courses and corporate training, DTEC will also be utilized as research facilities for College’s future projects.
The Mixed-Use Property Development Project (Mixed-Use Project) is a joint investment between Dusit Thani Public Company Limited which proceeded through its subsidiary and associate companies with Central Pattana Public Company Limited which consists of the new Dusit Thani Hotel Bangkok, a residence, a retail shopping center and an office building. The total investment value will not exceed Baht 36,700 million. This investment is developed on 23-2-2.72 rais of land located at the intersection of Silom Road and Rama IV Road with details as follows:
The investment of the mixed-use property development project will be located on the leased land of 15-3-67.84 rais which the Company have entered into an agreement with the Crown Property Bureau on July 31, 1968 for the period of 30 years from April 1, 1973 to March 31, 2003. The Company is entitled to extend for another 2 terms which are 15 years each and the rental fee would be renegotiated. The Company firstly renewed the lease agreement for the land of 18-1-28.20 rais with the term of 15 years from April 1, 2003 to March 31, 2018. The Company which later waived to extend the existing leasing agreement and has entered into the new agreement with the Crown Property Bureau for 23-2-2.72 rais of land with the term of 30 years signed on December 22, 2016 (Additional land of 5-74.52 rais from 18-1-28.20 rais which Olympia Building, Thai Insurance Building and 9 blocks of commercial buildings are located).
This project is an expansion to the main hotel business to diversify, increase competitiveness and strengthen Dusit Thani brand by its uniqueness of Thai heritage preservation as well as utilized maximization of the land which will also benefit for tourists and Thai citizens. This location is truly a city center which consists of business center, major Bangkok’s transportation connected ways to BTS sky train and MRT subway, an A-grade residential areas located at the opposite of Lumpini Park, the big greenery area of Bangkok. The Company is confident that this project will be a new landmark of Bangkok similar to 48-year-ago that Dusit Thani Hotel Bangkok has embarked its history which will also strengthen the Dusit brand. The project construction is expected to start at the end of 2019 and to be completed at the end of 2023 till the middle of 2024.
Nevertheless, Dusit Thani Bangkok Hotel still operates until January 5th, 2019 which was postponed from the original plan to cease its operation on April 2018 after the Company has considered related factors and spent more time in details of the designs and project development with prudence, care and delicacy of every step to design the project that answers the needs of both conservation and innovation. This includes not only building greenery area connected to Lumpini Park, but also connecting all levels of transportation consisting underground, ground area or sky-high to relieve the congested traffic problem in this area.
In summary, the Mixed-Use Property Development Project is currently under demolishing office buildings and commercial building on the additional land of 5 rais located next to Dusit Thani Hotel Bangkok’s office building and parking area.
The Company operates and manages trust and it is currently a trust manager for Dusit Thani Freehold and Leasehold Real Estate Investment Trust. Its major revenue is from trust management fee and disposition / acquisition fee of assets of trust. Presently, Dusit Thani Freehold and Leasehold Real Estate Investment Trust has invested in hotel projects as follows:
Spa business is operated under Dusit Thani Public Company Limited with 11 locations; 4 in Thailand and 7 overseas.
Four Devarana Spas in Thailand are at
Seven Devarana Spas overseas are at
Products or Services
Devarana Spa has developed its own exclusive lines of spa products such as natural massage oil blends, shampoo, soap, shower gel and body lotion. All spa product formulations are environmental friendly and are designed to enhance natural beauty and well-being. They are 100 % natural and are free from synthetic additives such as parabens, phenoxythanol, SLS or other artificial components.
Devarana Spa also offers reputable natural organic spa products. These premium organic product ranges have been developed with an ecological awareness in mind and promised to have the organic plant ingredients up to 70%. For facial, Devarana Spa uses products from the pioneer marine cosmetics and thalassotherapy brand, Algotherm. The brand has been established since 1962 in France and won AsiaSpa Award in the category of “Best Spa Brand” in 2009.
Skillful therapists at Devarana Spa expertly deliver a variety of treatments to provide guests with ultimate relaxation and pampering. Massage section includes many kinds of massage from Eastern and Western sides of the world such as Swedish Massage and Ayurvedic Massage. The “Devarana Signature Massage” is particularly outstanding as it combines several different massage techniques from East and West. A superb variety of treatments includes massage, facial, body treatments, water treatments, beauty treatments and many spa exclusive programs for a more complete rejuvenation experience, using high quality products to nourish and rejuvenate for both body and mind.
Naam Spa offers health-related service (spa) for 4-5 star hotel whose concept depicts simplicity and straightforward both design and service which is located at Dusit Thani Abu Dhabi, U.A.E.
The Company has planned a 9-year business strategy (Year 2016 – 2025) for the sustainable growth as follows: